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How AI engines pick brands.

Notes on generative engine optimisation for ecommerce — what decides which brands an answer engine names, and which changes actually move the number.

Latest · 2026-08-27 · 12 min

Proxies for GEO and AEO: How to Measure AI Visibility Accurately

AI answer engines cite different brands depending on where the query comes from. Here is how proxies fit into GEO and AEO measurement, which proxy type to use, and what proxies cannot fix.

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